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Six Tips To Run A Successful Kickstarter Campaign

Using Kickstarter can be a great way to raise money for a business venture or some other project that you have, but not everyone using the site is successful. In fact, the majority of people who start Kickstarter campaigns do not reach their goal, and do not get any of the money they need. So what exactly separates the winners from the losers on Kickstarter? Here are a few tips to help you run a successful Kickstarter campaign in the future.

1. Come Up With a Quality Offering

The most important part of the process is coming up with something that people will actually with be interested in. It doesn’t matter how good of a marketer you are, if you are selling something that no one is interested in, it’s probably not going to be very successful on Kickstarter. When you create a product or a service, make sure that it is something that people actually use and has a purpose. When people see something cool, they’ll take notice and probably fund your campaign.

2. Figure Out How Much You Need

Before setting up your campaign, it is important to find out exactly how much money you will need to make things work. Spend some time coming up with a legitimate number that will actually help you get your business or project off the ground. Once you come up with a number that you need, do not hesitate to ask for it. If you really need $60,000 to make it work, don’t ask for $40,000 because it seems more realistic. If the idea is good enough, people will fund it.

3. Don’t Avoid Your Network

Many people do not want to tap into their network of immediate friends and family members. They are afraid of asking friends or family members for help, because they do not want to bother them or inconvenience them. In reality, most of your friends or family members would be proud to support you in your idea or project. If you don’t give them a chance, they will not be able to help you out.

4. Be Prepared to Grow Quickly

If your campaign is wildly successful, you will have to be able to handle a large number of orders quickly. Many people who use Kickstarter don’t truly expect to be really successful. If you’re not ready for it, then it can be a big problem.

5. Be Open to Responses

When you put a product or service on Kickstarter, you should actively seek out feedback from other people. They may be able to give you some great input or ideas that you can use to improve the product even more.

6. Use Tried and True Marketing Techniques

When you start a Kickstarter campaign, you are basically selling your idea to a large number of people. Because of this, you should use tried and true marketing techniques to get the job done. Try to grab people’s attention with a well-produced video and high-quality photos. Use attention-grabbing headlines and rich descriptions of the product or service. When you rely on marketing techniques to help get the job done, you will most likely attract attention from more people.

Once people start talking about your great idea, it will take on a life of its own. Just make sure that you are ready to go once you raise the money you need.