Month: June 2013

For companies that must build an online presence, it’s not enough to utilize a generic template that wasn’t created for a specific industry. Professionals and companies that serve a particular niche with their goods and services must approach the building of a website in such a way that the result will appeal to that company’s type of client or customer.

A niche website builder will approach the creation of the website from the point of view of the client or customer and how that person may tend to access the internet. As any business knows, it’s vital that demographics and consumer habits are considered when a company is looking for ways to encourage communication and purchases. Above all, a working professional’s website must inspire confidence in his or her clientele, and website building services that cater to a specific niche are a superior investment.

The following companies help specialized companies and professionals to create industry-appropriate web presences.

1. ClientWhys.com: For accountants and CPAs, it’s important to provide a website that will attract notice and look professional. With ClientWhys, it’s easy to get a professional website running. Professional websites make it simple to communicate with clients and provide new visitors with exceptional content.

2. Doctor Sites: For doctors who require a website presence online, Doctor Sites is a great resource for an all-inclusive website package. Doctors may try the service free for a month and the service includes web hosting, email, search engine optimization, and beefy technical support.

3. Legal Web Design: A legal website must showcase that a lawyer is an authority in his field. With Legal Web Design, it’s possible to create an exceptionally qualified website that will help share all the necessary details with clients about their chosen legal professional’s firm and experience.

4. Personal Trainer Website Design: Getting people healthy and in control of their fitness is the prime goal of any personal trainer, but to reach new clients it’s vital to have a strong website presence online. With Personal Trainer Website Design, a personal trainer can increase business and showcase training services through a professional website portal.

5. Repair Shop Websites: Anyone with a repair shop is probably more adept at fixing things and spending time meddling with the coding on a website is a waste of time. With Repair Shop Websites, it’s easy to get a website up and running that will let customers know exactly where the shop is located and how to get in touch.

6. Virtual Actor: Actors must take important steps to create and maintain a career, and by using Virtual Actor, it’s possible to present an artistic front with custom web design options that showcase exceptional acting and performance talent.

7. Websites for Daycares: A daycare is a special place where parents need to know that their children are safe, and with Websites for Daycare, a daycare owner can share all the important details with clients about childcare services, qualifications, and options.

Creating a professional website is something that anyone can do, but busy professionals shouldn’t have to learn code and try to figure out how to design a website from the ground up. Specialized website builders, which focus on a particular industry, are incredibly helpful for helping a professional to showcase the exact type of specialization, talent, and value he or she offers to clients.

If you watch tech news, you might have seen Google’s recent purchase of the Israeli company Waze. You might never have heard of them before, and wonder why Google decided they fetch the astounding price of a full billion dollars.

What is Waze?

Waze is an incredibly popular app for iOS and Android smartphones and tablets. The app is a constantly up to date maps app complete with accurate traffic information, accident and construction statistics and directions. Waze has been immensely successful and gathered over 50 million users, which they leverage to increase the power of their app.

Waze works by crowd-sourcing traffic updates. Anyone with Waze installed on their phone can use it as a driver, allowing them access to turn by turn navigation akin to a GPS, accurate traffic information, notes about construction or accident delays and anything else that could be useful on a trip. The bonus is that Waze users can also update that information. If they come across a 15-minute delay caused by an accident, they can upload that information and inform other Waze users. If another user takes the same route an hour later and finds it all cleared, they can update the note to say as much.

As Waze grows in users, it gains access to a larger field of information with a higher degree of accuracy. This in turn feeds back to a higher quality app that attracts more users.

Google’s Interest and the Map Wars

Google is one of the predominant map providers online. The streetview cars have been steadily mapping the world at a ground-level view for years. Apple and Microsoft both strive to beat out Google in the map wars, so each of them are always looking for an edge.

Google is obviously interested in acquiring Waze. Adding a popular crowd-sourced app with up to date information is a huge boon. After all, the map wars are won or lost by the volume, quality and accuracy of the information provided. Google stands to gain an impossible to beat lead with an app that benefits from having more users. It’s no wonder that Google was willing to outbid Facebook and Apple.

The Power of Local Advertising

Google sees more than just a mapping opportunity with Waze. Waze users expect up to the minute information about the traffic situation around them. Google can help provide that information, but it can take it one step further. Google is, among many other things, a powerful advertising company. They can bring together their vast stores of advertising information, targeted locally, to a pinpoint precision.

Imagine driving to a new city for the first time. You’ll be able to use Waze to pick out the best route, knowing for sure how to avoid the congested rush-hour traffic downtown. You’ll know ahead of time about the accident at the corner ahead and can easily take a detour. With Google, you’ll also be able to ask for dinner information — what restaurants are nearby, what their hours are, what their reviews look like — or any other industry you’re researching.

Google sees the acquisition of Waze as a step towards a massive content providing network that is fueled by user input and runs on Google networks and ad revenue. They stand to gain massive profit and network control over the map industry with this purchase.